Skip to main content

Putting Together a Marketing Strategy for Your Franchise

People like doing business with other people, particularly in their own communities. While your franchiser may manage national marketing campaigns, it’s your job as the local franchise to handle any local marketing initiatives. Any marketing you provide should focus on humanizing your brand to your local community. Here are a few ways to do that:

Build a Local Website for Your Franchise

You need a local website with a customized presence that is specific to your customer’s location. This should:
Maintain a consistent look and feel: It’s important that you maintain a consistent appearance with your franchiser’s brand website but also have any pertinent local information for your franchise. Make sure you include any location and contact information that is relevant to people within your community.

Take Advantage of Email Marketing

Email marketing can be three times more effective than social media at converting customers.
“80% of retail professionals indicate that email marketing is their greatest driver of customer retention (the next closest channel? Social media, identified by just 44% of those same professionals).By having a targeted segmented campaign, you can nurture existing leads as well as communicate with customers about promotions.

Make Use of Social Media

If your franchise has guidelines for maintaining the brand identity, make sure you follow these on your social media. Since a social media account can talk directly with the customer, it’s important to maintain a cohesive brand identity.
There are numerous social media platforms available (i.e. Facebook, Twitter, Instagram, etc.) and you don’t want to spread yourself too thin. Instead, pick the platforms where most of your customers hang out.
Social media marketing done right can be a powerful tool for franchises to improve interactions with customers where they’re doing more communication instead of simply selling. Improving customer communication and engagement in the right way can help build a connection and forge relationships with both existing and prospective customers.

Start Marketing Today

When set up correctly, having a local website, using email marketing, and making use of social media can cover the fundamentals of putting together a marketing strategy for your franchise.


  1. Good Post! Thank you so much for sharing this pretty post, it was so good to read and useful to improve my knowledge as updated one, keep blogging…
    Best quoting software


Post a Comment

Popular posts from this blog

Own Chai Sutta Bar in 15 lakhs

Chai Sutta Bar is a premium brand which is currently franchising in India. Chai Sutta Bar headquartered in Indore was established in 2016 and since then operates twenty-six outlets across India.Chai Sutta Bar has various types of outlets that you can open if you choose to invest, which includes both sit-down and quick service models. The brand additionally offers operating manuals, expert guidance from head office, billing systems, and on-field assistance for the franchisee. Offering a high profit margin at a low investment cost along with excellent support, you can own a Chai Sutta Bar in 15 lakhs, should you choose to invest. To know more about this brand’s investment details, visit our website to know more .

Restaurant Management Software For Your Business

Restaurant owners most of the time, have to contend with the daily grinds of running their businesses. Managing a restaurant is undoubtedly one of the most daunting tasks that an entrepreneur can undertake. Restaurant management involves lot processes that if done right, would ensure the smooth flow of the enterprise and even increased profits. However, doing all the hard work does not cut it when it comes to restaurant management. Many restaurants end up earning pretty much the same despite best efforts on the part of restaurateurs and managers. This is especially true for small restaurants. Many mom-and-pop operations still contend with the hassles of keeping up with the daily requirements of food service such as menu planning, order taking and inventory update. Fortunately, many technologies are being developed to aid restaurant owners in their everyday undertakings. These technologies take the form of devices and solutions designed to make restaurant owners’ lives a li

The Best Pani Puri Stalls In Bangalore

Pani puri is among the most popular forms of chaat available on the streets of most Indian cities. There are different names, different flavors, different ingredients given to pani puri , depending on which geography it traces its roots to.  Here are some Bangalore’s most popular Pani Puri stalls. Ramraj's Panipuri Among the most popular pani puri stalls, Ramja's panipuri  is clearly closer to the puchkas of Kolkata. The pani is perfectly tangy and the puris are crunchy. The potato stuffing has the right ratio of masalas . Even the sukha puri is well done. Anil Kumar's Pani Puri New BEL Road Eleven years old, he has mastered the art of serving the most delicious pani puris day after day. The pani  has a hint of coriander and fresh mint apart from the spices and will beg to be had on repeat. Manju's Pani Puri It is best known for its Karnataka style chaat  and pani puri in Vijayanagar.  Started by Mr Manju and his wife, this cart has custom