Some franchisers hold their Discovery Day toward the beginning of the process. Personally, I’d rather see would-be franchisees be invited to headquarters after they’ve learned a lot about the concept and have spoken to franchisees. That said, if you really like the franchise opportunity, and you can afford the travel expenses ( and the franchise business !), you’re welcome to go. It’s your choice. 3 Crucial Things to Do When You’re There 1. Come prepared. Put together a “burning question” list. These are the things you must find out before you personally say yes to becoming a franchisee of the specific franchise opportunity. The good news is you’ll usually have an opportunity to ask several people your questions. That’s because most Discovery Days include short meetings with all of the department heads. 2. Insist on having 1-on-1 time with the founder/CEO. The best way to make it happen is to have your franchise development representative arrange it. Many franchise
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