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What You Need to Know About Advertising & Marketing Franchises


Organizations across the world need help with advertising and marketing in order to grow. This industry covers several forms of advertising including print media, billboards, television, and radio.
If you're looking for an exciting franchise where there is always more to learn, marketing can include many different areas including content marketing, search engine optimization, paid media, social media marketing, analytics, and more for both mobile and desktop devices.
Here are six marketing trends that are expected to stand out in 2020:

1. Content marketing:

Content marketing has the distinct advantage of being able to provide communication throughout the entire customer life cycle. This diversity allows it to be used across search, social media marketing, and email marketing.

2. Artificial intelligence:

Artificial intelligence shows promise in improving marketing automation and personalization. AI will be used to help marketing franchises better understand the behavior patterns that customers go through throughout the buyer’s life cycle.

3. Marketing automation:

Marketing automation and email marketing can be used for both business-to-customer and business-to-business. Marketing automation will continue to improve with the use of AI that will allow for a more personalized user experience.

4. Chatbots:

As chatbots continue to evolve, they’re expected to save businesses billions of dollars per year. Currently, chatbots can be used to answer repetitive customer questions such as "What are your hours of operation?" or "What time is my appointment with Dr. X?" However, in marketing, these bots can also be used to schedule sales calls and parse warm from cold prospects.

5. Conversion rate optimization:

In addition to creating websites for companies, another common up sell for marketing franchises is conversion rate optimization and improving the customer website experience. Data-driven marketing automation will allow for continuous improvements as marketing departments test different factors to find out which ones increase conversion rates.

6. Account-based marketing:

In order to be successful, organizations need to improve the alignment between their marketing and sales departments. Doing so will help refine their activities for targeted accounts. According to Mary Gilbert of R2i, “ABM is not just a targeting strategy or set of technological tools. It’s a way of life for organizations that want to win by getting close, and staying close, to the opportunities that will drive growth for their business.” As the owner of an advertising and marketing franchise, you can be at the center of this growth.
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