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3 Things You Need To Do After Your Franchise Opens

A Successful Opening and How to Keep it Going

The grand opening of your franchise business went well because you carefully followed the plan your franchiser provided.
Your numbers came in well, maybe even above average compared to other franchisees grand opening numbers. Moving forward, the trick is to keep them that way. Here are 3 things you can do to keep your momentum going after a successful opening.

1. Leave your store

Though some might argue that you need to be in your place of business all hours of the day (especially when you first open), I say you don’t. That’s because you need to strike while the iron is hot. Basically, you need to capitalize on the energy and excitement that a new business brings to the local area.
A great way to do that is by doing good, old-fashioned networking. That means you need to leave your store so you can shake some hands.
Here’s one thing you can do, networking-wise, to promote your business locally: print up a set of unique “Grand Opening” business cards that you can circulate around town. Make sure they have your name on them (as the owner of the new business) and that they include a special one-time discount offer, personally, from the owner (you).
I want you to meet the owners of all the small businesses in town. Physically shake their hands and tell them about your business. But make sure you offer to help them with their businesses in the future, too.

2. Incentivize your employees

Another way to keep the momentum going is to make sure your employees know that their efforts have contributed (in a big way) to your franchise’s early success.
Of course you don’t have to share specific sales numbers with them, but you can tell them (in a general way), how well things are going. Then hand out a bonus. How much? You decide.
It doesn’t have to be a crazy amount of money, but enough to surprise them. Then a couple of weeks later, come up with a contest that rewards employees for things like:
  • 1. Customer service that went above and beyond
  • 2. Best new idea to help the business
  • 3. Most positive person award

3. Call your fellow franchises

Remember when, as part of your research, you contacted franchisees of the franchise system you’re now a part of? As strange as this may sound, I want you to call them again.
The purpose of these calls are two-fold.
The first is to thank them: I want you to thank them for taking the time to talk with you when you were researching the opportunity. Of course you need to tell them that you’re a franchisee now, too!
The second is share your success: While you have them on the phone, share how well your grand opening went. Then...and this is important, ask them what they did to keep their momentum going. Try to get specific, actionable tips you can use. Then offer to help them if and when they need it. Because by doing so, you may have found a new friend. A friend, who like you, invested her hard-earned money into the same franchise business you own.
You need to find ways to maintain the energy your new franchise business creates, so your business can thrive, and you can reach your goals.
Hope you liked this blog. If you are looking to take any franchise, searching for any chefs, want to do complete restaurant set up, don't worry SelectDine is there to help you out. A one stop solution for all your problems. Call us or visit our website to know more.


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