If you work in the food service industry, you know that the competition can be cutthroat. With lots of competition and rapidly changing trends it can be tough to keep your business at the forefront of customers’ minds. One major factor to consider is the balance between acquiring new customers vs. retaining existing customers.
Let’s explore some restaurant marketing techniques you can use to attract new customers, keep regulars coming back, and, once you have a great customer base, maintain a steady cash flow.
1. Offer Online Ordering
Diners have a lot of other options of where they can go out to eat. So, in order to increase your restaurant’s sales, you’ll need to make it easier for your customers to choose you over a competitor. If you offer online ordering, you clear up your phones and the lines out your door. Guests won’t be forced to wait around just to be served. This allows your kitchen and staff to complete more orders in less time. This feature also makes you more discover able online, and people will be able to order right from their computers or smartphones. Your guests want a convenient dining experience, not a complicated one. Make it easy for them and increase your sales at the same time by offering online ordering in your restaurant.