1. Executive Summary
The Executive Summary portion of your franchise business plan should describe your business’s purpose and goals. Begin with a short description of your product or service and list your objectives. How are you fulfilling a hole within the marketplace? What is the growth potential? Outline how your business will succeed and achieve its goals given the market and competition.
2. Business Description
The next part of your business plan will be a thorough description of the franchise business. Item 1 of the FDD provides an overview and history of the franchise. A rundown of the products and/or services offered, an overview of the market and competition, an explanation of the operations process for delivering goods to the consumer, and a summary of the risks and challenges should also be included in this section.
3. Management Summary
The next part of your franchise business plan should include a listing of the key members of your management team who will be an integral part in the day to day operations. Include as much background information and prior experience as possible for each member focusing on items most relevant to the franchise business.
4. Sales and Marketing
In franchising, sales and marketing tactics are largely dictated by the franchiser. You will need to research their process for targeting new customers and include an explanation of the marketing and advertising support offered to you by the franchiser. How will they get the word out about your new location? What types of ongoing advertising campaigns do they provide? Talk to the franchiser about how much leeway individual franchisees have in local marketing and advertising and include a plan for your specific unit to show how you will drive customers to your business.
5. Financial Needs
It's important to research any ongoing fees and royalties that may be required of you as well, and ask the franchiser about any other costs that could possibly arise during your first year of operation. How much operating cash will you need to have on hand? How long before your location is projected to turn a profit? All of this information should be analyzed and included in your business plan to ensure you have enough capital to successfully launch your business.
There is no exact formula for developing your franchise business plan but these key elements are fundamental. Remember that your business plan is essentially a sales document and should demonstrate how and why your business will be successful.
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