Online food ordering is the process of ordering food through the restaurant’s own website or mobile app, or through a multi-restaurant’s website or app. A customer can choose to have the food delivered or for pick-up. The process consists of a customer choosing the restaurant of their choice, scanning the menu items, choosing an item, and finally choosing for pick-up or delivery. Payment is then administered by paying with a credit card or debit card through the app or website or in cash at the restaurant when going to pick up The website and app inform the customer of the food quality, duration of food preparation, and when the food is ready for pick-up or the amount of time it will take for delivery.
Here’s how you can get started on taking your restaurant online.
1. Consider your options
You can either use a third party platform, E-commerce marketplace or build your own eCommerce site. If you sell through online food delivery sites like Ubereats, Swiggy, Zomato, you can skip the hassle of building your own site — but you will have limited control over online presence.
2. Register your domain name
You will probably use the same name of your existing restaurant. In case it is taken, try different variations that are still catchy and relevant to your restaurant’s name.
3. Hosting your website
The next step is finding a web hosting solution to get your domain live on the internet.
4. Work on content
Make sure you provide the exact same menu on your online store to provide your customers with a consistent experience.
5. Make sure it’s responsive across all devices
More than half of your traffic will be coming in from mobile devices and tablets. Assist your developers to make your online store mobile-friendly.
6. Invest in a shopping cart solution
There are multiple benefits of using a shopping cart solution compared to the default system. Using a solution like paykickstart, you can integrate multiple payment gateways like PayPal, Stripe, Braintree, etc. as well as measure important metrics such as monthly revenue, customer lifetime value and more.
7. Measure performance and optimize
Online selling is bit more complex than running a physical restaurant. You will have to look into different metrics and make improvements to get better conversions.
Hope this was helpful. If you are looking for new restaurant setup/expanding existing ones, looking for chef then SelectDine is here to help you. Call us or visit our website to know more.