Skip to main content

How to run a Profitable Restaurant?


As per the report of NRAI the restaurant industry will grow at a rate of 10% by 2021. So this is a huge potential for business for existing as well as budding restaurants. However, there is also a problem to make a successful business in restaurant. We know several restaurants are struggling for their restaurants or some have shut down due to high labor cost, inflation of food price, decrease in margins and few others. Now let’s see how to run a successful restaurant business.

How to run a Successful Restaurant Business

If you want to keep your business thriving and running successful restaurant, here are some awesome tips to follow:

1. It’s about the USP

Give a solid reason for customers to visit your restaurant. Your USP could be your signature dish, a star chef, price, interiors and staff uniforms. All successful restaurants have been known to have a strong USP that draws customers to the outlet.

2. Choose your Location Wisely

Location for your restaurant plays an important role in restaurant’s success. Market research should be done before you finalize your location. Identify your potential customer base and choose your location to target them.

3. Chase your Inventory

Your inventory need not to be well stocked, but it also should be run like a machine. You should maintain an inventory sheet may be daily, weekly or twice a week depending upon the size of your restaurant. Make a list of fast and slow moving food items during peak and non peak hours. You should keep your inventory in check to run a successful restaurant business.

4. Train your Staff and Keep Them Happy

It may create a negative impact to customers if your staff is dressed shabbily. This is how you can manage your staff:
· Clear allocation of duties and instructions for each activity such as serving tables, dish washing, table cleaning, kitchen cleaning, inventory management, food purchasing, invoicing, etc.
· Train your staff to make the guests feel welcome through a smile, polite behavior, and neat dressing.
· Your staff should also know how to handle emergency situations (fire, electricity outage) and customer complaints.

5. Remember Customer is King Always!!

There may be times when your customers are not happy with their experience at your restaurant. They may communicate their displeasure through the feedback form, on the spot complaint to the wait staff/manager or posting a negative review on social media. You can’t afford negative publicity. Make sure that you promptly address the issue by talking to the customers and understanding their grievances. Do not hesitate at all in apologizing and rectifying the mistake immediately.

6. Keep your license in Place

There are several statutory and regulatory compliance that restaurants need to follow — shop & establishment license, food business operator license, food standards & safety act, employee rights act, etc. In case you do not adhere to the legal rules and regulations, your restaurant has a high risk of closing down.

7. Don’t be Ashamed to Scram ‘I am the best

The restaurant business is a game of showmanship. If you don’t advertise who you are and how good you are, your restaurant will witness empty tables on most days. Develop a robust marketing strategy to create a buzz about your restaurant. The social media is the most powerful marketing tool — post a picture of your special dish, customers having a great time, special events or chefs. If your budget permits, you can print advertisements in newspapers, distribute flyers or create a radio jingle offering discount coupons.
Lastly, nothing could beat your own critic review of your business. Just step into the shoes of customers and find out what is so great & not so great about your restaurant. If the bias clouds your judgment, conduct surprise audits or invite mystery customers. That should work and help you in running a successful restaurant business.
Hope you liked the blog. If you are looking to give franchise or want to take franchise SelectDine is here to help you. Also we provide services for chefs, helpers, menu designing , market research for restaurants/cafe. Visit our website or call us to know more about us.

Comments

Popular posts from this blog

How to Safeguard Franchise Fraud

The case of buying, owning, and operating a franchise can seem quite compelling: You, at least in a sense, own your own business, but you are not alone during the operation. The product or service has already been fully developed; it's simply up to you to offer the product or service on your own terms.
There are people out there offering fraudulent opportunities; and while you may think that it could never happen to you, fraudsters are getting more sophisticated in their methods of deception. What is Franchise Fraud?Common forms of franchise fraud include misleading and fraudulent sales practices used to entice prospective franchisees to purchase and invest in a franchise. Misleading sales tactics can come in many forms. One of the more common forms of fraud in the franchise arena is the making of false or misleading statements about projected financial performance. It is, in fact, unlawful for a franchiser to provide any representations of potential or actual financial performance…

Own The Pulao Bowl in 10 Lakhs

The Pulao Bowl is a premium brand which is currently franchising in India. The Pulao Bowl headquartered in Hyderabad was established in 2017 and since then operates ten outlets across India. The Pulao Bowl has various types of outlets that you can open if you choose to invest, which includes both sit-down and quick service models.

The brand additionally offers operating manuals, expert guidance from head office, billing systems, and on-field assistance for the franchisee. Offering a high-profit margin at a low investment cost along with excellent support, you can own The Pulao Bowl in 10 lakhs, should you choose to invest.

To know more about this brand’s investment details, visit our website.

How to start a Restaurant?

At this point, I am guessing that you want to open a restaurant — and you have opened multiple tabs on Google that answer this question, asked questions on Reddit and Quora and are trying every bit to make sure you can gain as much information possible in a limited amount of time. I assure you, you can stop here. Here is everything you need to know about starting a restaurant/café in India. Without further ado, let’s dive right into what we will be looking over in this article. Step 1: Develop an IdeaYou need to have an idea of what you want to be doing. Are you going to start a sit-down restaurant? Are you going to start A café? Or, are you going to start a fast food joint? Alternatively, are you thinking about a specific type of cuisine? Maybe you like Italian cuisine but feel that the Mexican cuisine might run a better business. Perhaps, you just want to offer Indian cuisine — that is totally fine, but you need an idea. These are just some general ideas to get started with before pr…