Skip to main content

How should we create a menu card for a restaurant?

People often tend to neglect and undermine the value of a good menu, but in reality, it can do wonders as far as marketing is concerned. People remember when rather minuscule details stand out and can leave long-lasting impressions on your customers. While I am no way trying to imply that an eye-pleasing, comprehensible menu will be the ‘make or break’ factor in improving your restaurant’s brand, a good menu can definitely make sure that your customer is impressed with you. So without further ado, let’s dive right into the topic of this.

Step 1: Segregate

Before actually starting to design your menu, you should have a rough idea of what is going to be on the menu. For example, if you are starting or expanding a sit-down restaurant, you might want to segregate your menu into appetizers, main course, desserts (maybe a kid’s section too). I hope you understand what I mean by segregating a menu.

Step 2: Describe

Hold tight, we are not adding items on the actual menu yet because we need to make some adjustments. After segregating your menu, you need line items, their description and prices. For example, you might have ‘vada’ as an appetizer, but that is not enough? You need to have a price in mind and also describe your product — even if it seems obvious. Someone out of India might not know what a ‘vada’ is. In your description, make sure you give your customer a hint of the ingredients required to make the product, along with the quantity you will serve. Another good idea would be to include symbols which tell whether the menu item is spicy, vegetarian, vegan (feel free to customize this portion). You might be overwhelmed with the amount of information I have spewed in this section, so let us get back to our ‘vada example’. This is how I would include a ‘vada’ on my menu (disregarding the designing and formatting):
Vada (Plate of three pieces) ₹50.00
South Indian savory made from black lentil and coconut in a doughnut-like shape.
You should do this for all your menu line items.

Step 3: Design Understanding Psychology

By understanding psychology, I mean that you should have (or make an effort to develop) a basic sense of ‘color combination’ and ‘human nature’ when it comes to reading your menu. For example, if you have a luxurious fine dining restaurant, then your menu shouldn’t have a flashy yellow or purple color — it just does not suit your theme. So, make you that you match your theme with the color you decide to use on the menu. Ensure that your menu is easy to read — do not have your red menu text on an orange theme menu card, your customer while have trouble reading what is on the card and will get irritated even before you serve your meal.
Now the way our brain functions is that whenever we are given something to read, we scan it starting from the top left and end at the bottom right. An implication of this is that your major menu line items should be on the top left and the bottom right side of the card. Do not have desserts on the first page and appetizers on the last page — your menu should be in sync with common eating habits. People rarely check the last page of your menu so don’t have your best dishes on that page. Do not draw lines on your card where menu items are linked to the price, this draws more attention to your price rather than the dish and that is not something you might want to do.

Step 4: Print & Laminate
Once you design your menu card, print it and go ahead and laminate it! Do not offer your customer a pamphlet to read from, chances are the latter will get spoil in a few months. Restaurants, usually update menu prices once a year, so you need your menu to be fresh for a year at least, so laminating it is a good idea.

If you are looking for menu card preparation, location customization, franchise, chefs SelectDine is here to help you. Call or visit us to know more.


  1. This is really nice post, I found and love this content also visit Bi-Fold Brochure Template. Thanks for sharing.

  2. I am very much obliged to you for sharing this necessary knowledge. This information is very helpful for everyone. So please always share this kind of information. Thanks once again for sharing it. pls visit our website Restaurant Online Ordering

  3. your blog has very good knowledge and that give huge instructions and that is really commendable ideas. you have provided good knowledge on Korean restaurant convoy topic please share more information with us.

  4. I generally check this kind of article and I found your article which is related to my interest.Café In Fullerton Genuinely it is good and instructive information. Thankful to you for sharing an article like this.


Post a Comment

Popular posts from this blog

Interior Design Plans for Restaurant

Whether you are  starting a new restaurant  or planning to  take a franchise , part of what you have to do will be to come up with plans for the interiors (the complete guide on how to setup/start your restaurant can be viewed in  this article ). This includes electrical, water, lighting, kitchen, dining area, plans for the restaurant. If you are stuck with the nuances of what these plans are about, this article will clear your confusions. Generally, you will need these plans to setup a new restaurant: Electrical Plan: An electrical plan consists of technical drawings (shows information about power, plug point, wire setup etc.) made by an engineer for the workers to comprehend and install the electrical systems on the job. An electrical plan would look like this. Water Plan:  water plan highlights the piping and draining systems for the restaurant. Some plans also indicate cold and hot water supply in their plans. A water plan would look like this Lighting Plan: A

10 Fun Facts About Cleaning Franchises

Cleaning services are a dynamic, in-demand service that has grown consistently in the US. It includes commercial and residential cleaning along with specialty services like bio-hazardous materials removal, mobile car detailers, and dry cleaners. Be ready to sell. While many people use cleaning services, client turnover can be high (as high as 55% each year). Since a well-done job gets few kudos, a company is only as good as its last job. Which means the sales job never ends, and good quality counts. Consistently good service combined with diligent sales will contribute to revenue growth. Commercial office cleaning is the largest segment of the cleaning industry, employing 40% of all janitors and cleaners. And because residential cleaning services are more negatively impacted by an economic downturn, the jobs and companies that are focused on commercial work are more stable. People may choose to clean their own homes in tough financial times, but commercial spaces will nearly a

Own Chai Sutta Bar in 15 lakhs

Chai Sutta Bar is a premium brand which is currently franchising in India. Chai Sutta Bar headquartered in Indore was established in 2016 and since then operates twenty-six outlets across India.Chai Sutta Bar has various types of outlets that you can open if you choose to invest, which includes both sit-down and quick service models. The brand additionally offers operating manuals, expert guidance from head office, billing systems, and on-field assistance for the franchisee. Offering a high profit margin at a low investment cost along with excellent support, you can own a Chai Sutta Bar in 15 lakhs, should you choose to invest. To know more about this brand’s investment details, visit our website to know more .