Skip to main content

Best Marketing Tactics for New Restaurants





Market research for your restaurant doesn’t end after your grand opening. You should be conducting market research every year to make sure your restaurant is still giving your customers what they want. You need to know their hopes, dreams, and … what they want to eat.
So that you really do know, you’ll need to conduct some market research. “Market research” is a broad term that covers many areas of analysis, and some involve more investment of time and resources than others. Let’s understand how to use market research for strengthen your restaurant.

How to Use Market Research for Restaurants

You should follow these three goals to keep in mind when you are conducting market research for your restaurant.

1. Improve your customer experience

Market research will give you the framework to tackle any “blind spots” in your customer experience. You can assume there will always room for improvement in this area: but do you know exactly how you can make your customers’ experience better? You can gather information as:
· Send a survey to your customer
· Include comment cards on your table
· Ask for feedback after their meal
· Read reviews on review sites

2. Remain on Trend

As a business owner, you need a complete understanding of how consumer preferences are changing. So whether your customer’s penchant for delivery is waning or they’re craving all things turmeric, you need to be aware early and take the necessary steps to get on-trend before you’re left behind. You can gather the information as:
· Read the consumer survey results, such as The National Restaurant Association of India (NRAI)
· The Federation of Hotel & Restaurants Association of India

1. Gain a Competitive Advantage

When you know what your competitors are doing, you can supersede their strategy by adding a better promotion to attract customers back to your venue. To gather the information you can do it as follows:
· Subscribe to your competitor’s e-newsletters
· Follow your competitor’s social media feedbacks
· Bookmark and check your competitor’s website
· Bookmark and check your competitor’s review on your popular website

How to Conduct Market Research for Restaurants

There are two types of market research: qualitative and quantitative research.
Qualitative research isn’t about numbers — it’s about thoughts and opinions. If you want to know more about your customers’ experiences and preferences, qualitative research is the way to go.
Methodologies for qualitative research:
· Interview
· Focus groups
· Archival Research
Let’s focus on … focus groups. Focus groups enable you to conduct an intimate Q&A session to determine the appetite for your concept and learn more about your target market. Here how you can do a focus group:
1. Select a location for the focus group
2. Prepare your questions
3. Collect Demographic Information
4. Analyze your recording and findings.
Quantitative research is all about the numbers. It involves larger sample sizes (more people) and statistical and numerical data. If you want data from a lot of people, you’ll need to use a quantitative research method to gather what you need.

Comments

  1. I read this article, it is really informative one. Your way of writing and making things clear is very impressive. Thanking you for such an informative article. Media Market Intelligence Angola

    ReplyDelete
  2. I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Target Competitors and Alternatives

    ReplyDelete

Post a Comment

Popular posts from this blog

Own Chai Sutta Bar in 15 lakhs

Chai Sutta Bar is a premium brand which is currently franchising in India. Chai Sutta Bar headquartered in Indore was established in 2016 and since then operates twenty-six outlets across India.Chai Sutta Bar has various types of outlets that you can open if you choose to invest, which includes both sit-down and quick service models. The brand additionally offers operating manuals, expert guidance from head office, billing systems, and on-field assistance for the franchisee. Offering a high profit margin at a low investment cost along with excellent support, you can own a Chai Sutta Bar in 15 lakhs, should you choose to invest. To know more about this brand’s investment details, visit our website to know more .

Restaurant Management Software For Your Business

Restaurant owners most of the time, have to contend with the daily grinds of running their businesses. Managing a restaurant is undoubtedly one of the most daunting tasks that an entrepreneur can undertake. Restaurant management involves lot processes that if done right, would ensure the smooth flow of the enterprise and even increased profits. However, doing all the hard work does not cut it when it comes to restaurant management. Many restaurants end up earning pretty much the same despite best efforts on the part of restaurateurs and managers. This is especially true for small restaurants. Many mom-and-pop operations still contend with the hassles of keeping up with the daily requirements of food service such as menu planning, order taking and inventory update. Fortunately, many technologies are being developed to aid restaurant owners in their everyday undertakings. These technologies take the form of devices and solutions designed to make restaurant owners’ lives a li

The Best Pani Puri Stalls In Bangalore

Pani puri is among the most popular forms of chaat available on the streets of most Indian cities. There are different names, different flavors, different ingredients given to pani puri , depending on which geography it traces its roots to.  Here are some Bangalore’s most popular Pani Puri stalls. Ramraj's Panipuri Among the most popular pani puri stalls, Ramja's panipuri  is clearly closer to the puchkas of Kolkata. The pani is perfectly tangy and the puris are crunchy. The potato stuffing has the right ratio of masalas . Even the sukha puri is well done. Anil Kumar's Pani Puri New BEL Road Eleven years old, he has mastered the art of serving the most delicious pani puris day after day. The pani  has a hint of coriander and fresh mint apart from the spices and will beg to be had on repeat. Manju's Pani Puri It is best known for its Karnataka style chaat  and pani puri in Vijayanagar.  Started by Mr Manju and his wife, this cart has custom