There are multiple franchisees who fail in the initial years of business. If you are planning to buy a franchise, or if you currently have a franchise, keep in mind these 7 mistakes that are commonly made, and avoid them to embark on a successful franchise journey.
No proper research — The first and the most important mistake committed is not researching about the brand or restaurant that you are buying franchise from. Remember that you brand should follow similar values that you follow and should provide a fair support. How to start and run a restaurant business should also be thoroughly understood to avoid pitfalls later.
Lacking experience — By experience, I mean two things — i. Hands-on restaurant handling experience. ii. Talking to the experienced. Either one of these is necessary to properly handle restaurant operations. If you don’t have prior food industry experience, do not hesitate to talk to the existing franchisees to learn more about coping up.
Bad customer service — A good customer service always stand out even if you lack other aspects of a good restaurant. Though your franchisor provides all the ingredients and things needed for the restaurant, putting a little extra effort to maintain a good customer service will take you that extra mile.
Finding a location — Not finding an appropriate and popular location for the franchise is a huge mistake committed by franchisees. The new franchise will flourish only at a suitable location because of the demographics in that area. It is also a good idea to keep in mind the parking requirement.
Employee dissatisfaction — Franchisees usually have an issue with hiring employees and holding them for long. Finding good employees and retaining them is not hard. Providing them with benefits and being friendly can work wonders.
Not devoting enough time — Franchises with regular absence of owners do not usually succeed. It is not a bad idea to hire mangers to handle restaurant operations, but it is always advisable not to leave the restaurant solely to the managers, and the owner should spend a considerable amount of time there.
Being too dependent — Franchisees usually expect their franchisors to provide everything that they need and handle any problems that arise. It is not wrong to expect a little support from franchisors, but depending a lot on them can slowly lead to failure. Try to take charge whenever needed and maintain a balance between everything to run a healthy and successful restaurant franchise.
Don’t forget to take a detour from these mistakes and you will surely be on your way to success. Also, you don’t have to worry thinking about what kind of franchise suits you or how to set up the franchise. SelectDine is always ready to help!
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